In an effort to capitalize on Donald Trump’s conviction in his criminal hush money trial, the Biden campaign is releasing a new ad in swing states that frames the election as a choice between a president “fighting for your family” and a “convicted criminal.”
This is a first for President Joe Biden’s campaign as they use Trump’s legal troubles in their television ads. This sets up a big contrast drive before their first debate on June 27, which will be sponsored by AWN. The “Character Matters” campaign commercial, which is part of a $50 million ad buy that will air in June on national cable, as well as on television and internet-connected TV in states that are considered to be battlegrounds. The campaign made the announcement on Monday.
Shortly after Trump’s entrance into the Manhattan courtroom where he was found guilty of falsifying company records, the 30-second commercial shifts gears to compare and contrast Trump’s actions with those of Biden’s government.
The courtroom exposes Donald Trump’s true character. According to the narrator, the man in question has a lengthy criminal record that includes 34 convictions for offenses such as sexual assault and financial fraud. As a result of his efforts, Joe Biden has been able to reduce health care costs and ensure that large corporations pay their fair amount.
With the former president’s mug shot splashing across the screen, the narrator states, “This election is between a convicted criminal who is only out for himself.” While the image plays out. “And a president championing the cause of your loved ones.”
Reiterating its earlier assertion that the hush money trial constitutes “election interference,” Trump’s campaign reacted to the commercial by referencing recent polling showing that Biden’s message is failing to resonate in crucial swing states.
Karoline Leavitt, a campaign spokesman, stated on X, “The contrast between President Trump’s strength and success versus Crooked Joe Biden’s weakness, failures, and dishonesty will be made clear on the debate stage next week.” So said Biden.
Despite Trump’s legal troubles, Biden and his crew avoided bringing them up in their attacks on the president for months. However, following Trump’s conviction in New York, that began to alter.
The former president’s unfitness for office has been further bolstered by the campaign’s use of the verdict, which has characterized him as a “convicted felon” in statements. Biden made his first public comments on Trump’s conviction the day following the jury’s unanimous decision, stating at the White House that the conviction upheld “the American principle that no one is above the law.”
The president referred to his opponent at a fundraiser in Connecticut as a “convicted felon” three days later.
A convicted felon has served as president of the United States for the first time in our nation’s history. Biden announced that he is now running for president. “However upsetting that is, the relentless attack Donald Trump is launching against the American justice system is far more demanding and destructive.”
Obama bemoaned the normalization of “behavior that used to be disqualifying,” referring to Trump’s conviction, during a Biden event in Los Angeles over the weekend.
The effect of Trump’s conviction on the 2024 election is uncertain. In the twenty-four hours following the announcement of the guilty decision, the campaign of the former president reported receiving $53 million in internet contributions.
The first in-person clash of the 2024 campaign will take place in an AWN studio in Atlanta, and the ad push comes ten days before Biden and Trump make an appearance.
“Trump approaches the first debate as a convicted felon who continues to prove that he will do anything and harm anyone if it means more power and vengeance for Donald Trump,” stated Michael Tyler, director of communications for the Biden campaign.